(1)Internet and user population stats for the Americas, Accessed at:http://www.internetworldstats.com/stats2.htm, September 15, 2009.
Professional Blogging
15 years ago
Tuesday, September 15, 2009
Assignment 1
In this day and age, when most people obtain information from the internet, a professional blog can contribute to presenting a positive face to your target community. According to Internet World Stats, 73.9 percent of the population of North America are internet users. Since the year 2000 there has been a 132 percent increase in the number of internet users.(1) Statistically speaking, if you want to get a message out, the internet is a great way to do it. Although it is over simplistic to say that if you start a blog it will improve your image, it is one tool that if used effectively can not only improve your image, but bring in new customers, and provide valuable information to your readers.
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It is funny how technology has evolved over the past decade. With such an increase in internet use, it only seems logical that the internet has become a completely new medium for advertising and informing the public about a business. Because of the widespread demographics of internet users, a business has the ability to segment their market and reach new consumers through different ways. Reaching teens can be achieved through social networking sites, while adults can be reached through news and blogging applications. The simple expansion of internet use has offered many clear ways for businesses to utilize online applications, like blogs, for reaching a market that they may not have been able to get to before.
ReplyDeleteI like what you said. It does seem logical to use the internet for advertising. It is true. While the senoirs may not know how to use the internet and blog the baby boomers do and soon they will be the seniors. So, soon enough most age groups will be able to use the internet which make advertising on the internet even more powerful. If everyone is learning how to blog then in years to come it will be even more effective. And why not start using a blog now if you are a business. Let people know you have one and start being able to better advertise on the internet.
ReplyDeleteInternet based advertising is the way of the future. I liked how you pointed out that blogs can also be used ineffectively. When a company doesn't use blogs effectively it can hurt their business. If management doesn't take control of employees writing on blogs, then it can lead to bad publicity for the company. I think that it's most important to remember that blogs are a double edged sword. If used effectively it can increase business, but if it's not used with control, then it can severely hurt your company.
ReplyDeleteI agree with you that the number of people using the internet these days is higher than ever. It is easier to tackle the larger issues that come forward during everyday work. The ability to do it in a simple yet specific way makes work easier. I think that with the modernization in the work place, blogs will become more common for everyday use in communication.
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